| When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have a difficult time getting anyone to care or pay attention. Does that mean press releases are a waste of time and money? On the contrary. A press release done properly can have a massive impact on your business. Which, of course, begs the question "How do you do a press release properly?" Click below to discover how I get my stories picked up by the mainstream media and bloggers. http://bit.ly/gxiYOU |
Wednesday, March 9, 2011
How to Get the Media to Write About Your Business
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